19 August 2006

Why Does A Realtor Need A Blog?

By: James A. Warholic

There are a multitude of reasons to start a real estate blog.

First, it is important to understand what a blog is. A blog is simply a website that is built around a simple, easy to use, content management system, with much more interactivity, marketing and advertising tools, and web branding features that Realtors, Brokers, real estate agents, title companies, mortgage brokers, or anyone related to the real estate industry can use to their advantage for increased market exposure. Ultimately it is all about getting more sales leads and providing a valuable service to your clients for information sharing.

Many Realtors and real estate agents have a newsletter that is regularly published and sent out to everyone on their mailing list. Now imagine providing that same newsletter in the form of a permanent online published document that is search engine friendly and can be picked up by other blog broadcasting services. A Realtor can now customize their blog with their own unique brand. There are some excellent tools available to be able to not only publish the blog but also automatically send out email notices or send out the whole posting as a regular newsletter.

Advertisements can be included to not only promote your own business, but as real estate professionals build up a network of various property professionals such as title officers, title companies, mortgage brokers, or even the local restaurants, your network becomes even stronger through the use of a blog to promote yours and their business online.

From an Internet marketing standpoint, a blog can provide a quality link back to your website. Each and every article that is written online becomes an oppurtunity for others to discover it through people searching for keywords in all the major Search Engines related to an article written. This is especially true when it comes to local search. By writing information about the local community people will be discovering your blog in local search. Local search is already popular, but is sure to become more important to everyone as people continue to flock to the Internet to find what times local shows are playing to finding a restaurant or even a Realtor online.

Contact Professional Web Services today. We know Internet marketing, search engine optimization, online advertising, web branding, and have experience with the real estate industry. We can help get you set up with a professionally branded blog and blogging online today. Take a look at our core professional web services provided.

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